Tuesday 24 July 2012

'Once Upon an Innocence'


Setting the scene for Fall are Teatum Jones dark and mystical prints taking you on a subconscious journey of fairytales, temptations and forbidden truths. 


Teatum Jones AW12 "Once Upon an Innocence " 'explores the sensationalistic and menacing side of the Grimm's Fairy Tales and Hollywood crime scene photography circa 1940’s. Both subjects once divorced of their folkloric enchantment and stylised imagery reveal wickedness, cruelty and abandonment in unconceivable measures. 

Teatum Jones’ AW12 collection paints scenes of oversized, treacherous yet utterly magical landscapes, blending early 19th Century Germany and 20th Century Hollywood. These scenes cast ominous light over what happens when one removes the magic from folklore and is left with the starkness of reality and plausibility'.


For more insight into the psychology of Grimm's fairytales read Bruno Bettelheim award winning and thought provoking book 'The uses of Enchantment' 
& Watch out for Liberty's collaboration with Teatum Jones in Sept!

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